Eli Carver & Sun Wukong · Cold River Boerboels · UPF world record, 16,917 lb
50,000+ Five-Star Reviews
Eli Carver tested premium kibble, homemade diets and raw before his kennel settled on one food. Bully Max PRO Series 31/25 is meat-based, has no by-products, and packs 600 calories per cup, so a 150 lb Boerboel gets working-dog fuel without a giant bowl.
Every Cold River puppy, breeding female and competitor runs on Bully Max PRO Series 31/25 High Calorie dog food: 31% protein, 25% fat, 600 calories per cup. Zero recalls since 2009.
$188.99 with Subscribe & Save 10% · $209.99 one-time · Free shipping over $35 on Subscribe & Save ($100 one-time)
Why Eli feeds Bully Max
Cold River’s rule is simple: if it doesn’t show up in the dogs, it doesn’t stay in the kennel. Bully Max cleared every requirement on Eli’s list.
High-quality protein sources and consistent ingredient quality were the first two boxes. PRO 31/25 is 31% protein with no animal by-products.
Weight-pull conditioning burns through calories. Digestible, calorie-dense food means the dog holds weight and muscle through training without an oversized meal.
Puppies on the treadmill, young dogs on sled pulls, veterans and breeding females all run on the same backbone. Eli’s take: nutrition starts in the whelping box and never stops.
Better body condition, better muscle development, better coat quality and better recovery between training sessions. Zero recalls since 2009, Made in the USA.

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“Genetics create potential. Training develops it. Nutrition helps unlock it.”
The record

Pull results as reported by the kennel and UPF. Every dog in the Cold River program is registered, DNA tested and OFA or PennHIP screened before breeding.
From the kennel
Treadmill work, sled pulls and the sponsorship announcement, straight from Cold River’s TikTok.
Boerboel feeding
| Dog’s weight | PRO 31/25 per day | 30/20 per day |
|---|---|---|
| 120 lb | 6⅔ – 7⅓ cups | 4 – 4⅔ cups |
| 150 lb | 8⅔ – 9⅓ cups | 5 – 5⅔ cups |
| 180 lb | 10⅔ – 11⅓ cups | 6 – 6⅔ cups |
PRO column: Bully Max PRO Series 31/25 feeding chart (80 lb: 4–4⅔ cups, plus ⅓ cup per 5 lb over 80 lb). 30/20 column: Bully Max 30/20 feeding chart (76–100 lb: 3⅓–4 cups, plus ⅓ cup per 10 lb over 100 lb). Feeding charts are starting points for working dogs; your dog’s needs vary with age and activity.

50,000+ 5-star reviews · Rated 5/5 by DogFoodAdvisor.com
Boerboel, Corso and Mastiff owners, verified buyers, quoted as written.
Lowest price guaranteed and freshness guaranteed, direct from Bully Max. Subscribe & Save 10%: pause, edit or cancel anytime. Free shipping over $35 on Subscribe & Save ($100 one-time).
The Cold River base
48 lb · 600 kcal per cup
$188.99with Subscribe & Save 10% · $209.99 one-time
31% protein, 25% fat. The food every Cold River puppy, female and competitor runs on.
Shop PRO 48 lbFirst time? Start with 16 lb: $71.97
Everyday maintenance
40 lb · 535 kcal per cup
$116.99with Subscribe & Save 10% · $129.99 one-time
30% protein, 20% fat. On the sled in Cold River’s announcement video. For a fit adult Boerboel between conditioning blocks.
Shop 30/20 40 lbHeavy conditioning
1 bag · 1,800 calories per bag
$27.47one-time · Subscribe & Save available
Extra calories from real chicken for hard keepers and dogs carrying a heavy training load. Part of the Cold River supplement stack.
Shop Power ChewsSince 2009. Triple-Tested for Safety.
With globally sourced ingredients, by a family-owned company.
By DogFoodAdvisor.com. Over 50,000 5-star reviews.
Meat-based, high-performance nutrition.

PRO Series 31/25: 31% protein, 25% fat, 600 calories per cup. Meat-based, no by-products. Made in the USA with globally sourced ingredients. Zero recalls since 2009.
Subscribe & Save 10%: PRO 48 lb$188.99 with Subscribe & Save 10% · $209.99 one-time · Free shipping over $35 on Subscribe & Save ($100 one-time)
Guides by breed and goal, all on the same 30/20, 25/11, 24/14 and PRO 31/25 formulas.