Best seller
30/20 High Protein Chicken
- 535 calories per cup
- 30% protein, 20% fat, meat-based
- No corn, wheat or soy · no by-products
$116.99 $129.99 40 lb · Subscribe & Save 10%
Head-to-head · Bully Max 30/20 Chicken vs Blue Buffalo Life Protection Formula
BULLY MAX 30/20 VS LIFE PROTECTION
535 calories a cup against 379. For a 50 lb dog that is 2.1 cups a day instead of 3.0, and a 15 lb bag that lasts 28 days instead of 20. The comparison lists Life Protection Formula as containing plant protein; Bully Max 30/20 is meat-based. *
- 30% protein, 20% fat, 535 calories per cup
- Meat-based · no by-products · no corn, wheat or soy
- Made in the USA · zero recalls since 2009
Bully Max vs Blue Buffalo Life Protection, on the same 50 lb dog: Bully Max 30/20 High Protein Chicken is 535 calories per cup, so the comparison below is about cups per day, days per bag and cost per meal.
40 lb bag: $116.99 with Subscribe & Save 10% $129.99 · Free shipping over $35 on Subscribe & Save ($100 one-time)
Bully Max 30/20 High Protein Chicken
- 535cal / cup
- 2.1cups / day
- 28days / 15 lb
Blue Buffalo Life Protection Formula
- 379cal / cup
- 3.0cups / day
- 20days / 15 lb
The numbers
SIDE BY SIDE: 30/20 VS LIFE PROTECTION
Blue Buffalo Life Protection Formula is Blue Buffalo’s everyday line. Blue Buffalo Wilderness, its high-protein line, is compared on its own page. Same dog, same day, same bag size.
| Measure | |  |
|---|---|---|
| Calories per cup | 535 | 379 |
| Cups per day (50 lb dog) | 2.1 | 3.0 |
| Days per 15 lb bag | 28 | 20 |
| Meals per 15 lb bag | 56 | 40 |
| Protein source | Meat-based | Contains plant protein |
| Cost per meal ‡ | $1.00 | $1.04 |
Orange = the better number for a 50 lb dog eating about 1,145 calories a day. Data sources and method · Nutrient Density Rating method
Calories per 8 oz cup, drawn to scale. Source
Feed less. Deliver more.
8 MORE DAYS FROM EVERY BAG
A 50 lb dog eating about 1,145 calories a day gets through a 15 lb bag of Life Protection Formula in 20 days. The same bag of Bully Max 30/20 lasts 28. Over a year, that is roughly 13 bags instead of 18.
- 2.1 cups a day, not 3.0
- 56 meals per 15 lb bag, not 40
- Wilderness Adult: 419 calories a cup, 2.7 cups a day, 22 days per bag
A switcher, in his words
FROM BLUE BUFFALO TO BULLY MAX
“Blue Buffalo has been the main food source for months. We tried Bully Max now my 18 month pup can’t get enough. I will place another order soon.”
Kevin’s review is on shop.bullymax.com, word for word, with his own photo. He fed Blue Buffalo for months before trying 30/20 Chicken.
- +8Days per 15 lb bag (28 vs 20)
- +156Calories per cup (535 vs 379)
- 2.1Cups a day for a 50 lb dog, not 3.0
- 0Recalls since 2009
50 lb dog, about 1,145 calories a day. Source and method
Verified buyers
OWNERS ON THE BOWL
50,000+ 5-star reviews · Rated 5/5 by DogFoodAdvisor.com
Verified buyers on shop.bullymax.com, word for word.
30/20 High Protein Chicken
“I have had my dogs on it for about a year now… And our dogs coats always look amazing.”
Pit Bull
“…less amount of cups needed compared to other foods I have tried. A bag lasts a lot longer than I expected.”
30/20 High Protein Beef
“My Boxer loves this brand. He’s a picky eater and he absolutely devours this kibble without any additions.”
30/20 High Protein Beef
“This is the first brand of food my dog tries and she actually eats it without me having to mix it with other stuff .”
24/14 High Protein & Growth Puppy Food
“Been feeding my boy bully max since I got him. He has the prettiest coat and most developed physique of the entire litter!”
30/20 High Protein Chicken
“My 6 month Brazil pit monster Ghost loves this product”
Make the switch
PICK YOUR BAG SIZE
Subscribe & Save takes 10% off every delivery: skip, pause or cancel anytime. Free shipping over $35 on Subscribe & Save ($100 one-time).
Start smaller
30/20 High Protein Chicken
- Same 535-calorie formula
- About 28 days for a 50 lb dog
- TruMune® postbiotic
$50.37 $55.97 15 lb · Subscribe & Save 10%
STRAIGHT ANSWERS
- Can I switch straight over?
- Go gradually. Over about 7 days, mix a little more Bully Max into the old food each day until the bowl is all Bully Max. Because 30/20 is denser (535 calories a cup), feed by calories, not by the old scoop: a 50 lb dog needs about 2.1 cups a day.
- Which Blue Buffalo formula is this compared with?
- Blue Buffalo Life Protection Formula, Blue Buffalo’s everyday dry food, at 379 calories a cup and listed as containing plant protein. Blue Buffalo Wilderness Adult, the high-protein line, is 419 calories a cup: about 2.7 cups a day for a 50 lb dog and 22 days per 15 lb bag. See 30/20 vs Wilderness.
- Where do the cost per meal numbers come from?
- The Blue Buffalo figure is the one on the Bully Max brand comparison, recorded October 7, 2026. The Bully Max figure is the 15 lb 30/20 Chicken price on shop.bullymax.com ($55.97 one-time, $50.37 with Subscribe & Save) divided by 56 meals: about $1.00 a meal, or $0.90 on subscription. Prices change, so check both before you buy. Cost footnote.
- How does Subscribe & Save work?
- 10% off every delivery, on your schedule. Skip, pause or cancel anytime from your account. Orders over $100 ship free.
FEED LESS. DELIVER MORE.
535 calories a cup, meat-based, made in the USA with zero recalls since 2009. 8 more days from every 15 lb bag than Life Protection Formula.
40 lb bag: $116.99 with Subscribe & Save 10% $129.99 · Free shipping over $35 on Subscribe & Save ($100 one-time)
- Data. Calories per cup, days and meals per 15 lb bag, and protein source from the Bully Max brand comparison at shop.bullymax.com/pages/product-comparison, based on the formulas reviewed at the time of comparison (fetched October 7, 2026), for a 50 lb dog with a typical activity level (about 1,145 calories a day, 2 meals a day). Cups per day = 1,145 ÷ calories per cup, rounded. Your dog’s needs may vary; follow the feeding guide on the bag and ask your veterinarian about your dog’s diet.
- Cost per meal. Blue Buffalo cost per meal is taken from the Bully Max brand comparison at shop.bullymax.com/pages/product-comparison as recorded on October 7, 2026, based on prices at the time of comparison. Bully Max cost per meal = the 15 lb 30/20 Chicken price on shop.bullymax.com on October 11, 2026 ($55.97 one-time; $50.37 with Subscribe & Save, about $0.90 a meal) ÷ 56 meals (2 meals a day for 28 days). Prices change; check current prices before you buy.
- Trademarks. All trademarks belong to their respective owners, who are not affiliated with Bully Max.
More from Bully Max
Guides by breed and goal, all on the same 30/20, 25/11, 24/14 and PRO 31/25 formulas.