Best seller
30/20 High Protein Chicken
- 535 calories per cup
- 30% protein, 20% fat, meat-based
- No corn, wheat or soy · no by-products
$116.99 $129.99 40 lb · Subscribe & Save 10%
Head-to-head · Bully Max 30/20 Chicken vs Purina Pro Plan 30/20 Chicken & Rice Formula
BULLY MAX 30/20 VS PURINA 30/20
Purina’s 30/20 is the closest match on the comparison: 484 calories a cup to Bully Max’s 535, and 25 days per 15 lb bag to 28. The gap is real but it is not a mile: 3 extra days per bag, about 0.3 cups less a day, and a few cents less per meal. *
- 30% protein, 20% fat, 535 calories per cup
- Meat-based · no by-products · no corn, wheat or soy
- Made in the USA · zero recalls since 2009
Bully Max vs Purina Pro Plan 30/20, on the same 50 lb dog: Bully Max 30/20 High Protein Chicken is 535 calories per cup, so the comparison below is about cups per day, days per bag and cost per meal.
40 lb bag: $116.99 with Subscribe & Save 10% $129.99 · Free shipping over $35 on Subscribe & Save ($100 one-time)
Bully Max 30/20 High Protein Chicken
- 535cal / cup
- 2.1cups / day
- 28days / 15 lb
Purina Pro Plan 30/20 Chicken & Rice
- 484cal / cup
- 2.4cups / day
- 25days / 15 lb
The numbers
SIDE BY SIDE: 30/20 VS 30/20
Pro Plan 30/20 Chicken & Rice is Purina’s 30% protein, 20% fat formula and the closest match on the Bully Max brand comparison. Same dog, same day, same bag size.
| Measure | |  |
|---|---|---|
| Calories per cup | 535 | 484 |
| Cups per day (50 lb dog) | 2.1 | 2.4 |
| Days per 15 lb bag | 28 | 25 |
| Meals per 15 lb bag | 56 | 51 |
| Protein source | Meat-based | Plant-based diet |
| Cost per meal ‡ | $1.00 | $1.08 |
Orange = the better number for a 50 lb dog eating about 1,145 calories a day. Data sources and method · Nutrient Density Rating method
Calories do the work
535 A CUP. 600 IF YOU NEED IT.
Head to head, 30/20 Chicken beats Purina’s 30/20 by 51 calories a cup and 3 days a bag. Where the gap opens up is PRO Series 31/25: 600 calories a cup, 116 more than Purina’s 30/20, for dogs in heavy training or hard keepers.
- 30/20 Chicken: 30% protein, 20% fat, 535 cal/cup
- PRO Series 31/25: 31% protein, 25% fat, 600 cal/cup
- Both made in the USA, zero recalls since 2009
- +3Days per 15 lb bag (28 vs 25)
- +51Calories per cup (535 vs 484)
- 2.1Cups a day for a 50 lb dog, not 2.4
- 0Recalls since 2009
50 lb dog, about 1,145 calories a day. Source and method
Where it gets tested
BUILT FOR CHAMPIONS
Both are 30/20 formulas. Bully Max is fed to dogs that pull, show and work for a living, with 51 more calories in every cup, and the comparison lists it as meat-based.
- 2.1 cups a day for a 50 lb dog, not 2.4
- 56 meals per 15 lb bag, not 51
- Rated 5/5 by DogFoodAdvisor.com
Verified buyers
WHAT OWNERS NOTICE FIRST
50,000+ 5-star reviews · Rated 5/5 by DogFoodAdvisor.com
Verified buyers on shop.bullymax.com, word for word.
30/20 High Protein Chicken
“Highly recommend. Its pricey but it's the only food I havent had to babysit my rott while eating. She loves it. Also, the portions aren't crazy…”
30/20 High Protein Beef
“I can’t say enough about what this food has done for my Corso!!”
30/20 High Protein Chicken
“My pit is now 7 months old and 74 lbs of solid muscle!! Been feeding him Bully Max since 6 weeks old…”
PRO Series 31/25 High Calorie
“Our 2year old pit loves this food and we love that it is good for her. We just adopted a 9 week old male pit and he loves it as well.”
25/11 High Protein Lamb 45% Less Fat
“Gave the lamb a try and he absolutely devours his bowls.”
30/20 High Protein Chicken
“I’ve had my baby on BM for 5 years. Never had any issues with the food and the consistency they produce. He’s thriving and in the best shape.”
Make the switch
PICK YOUR DENSITY
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Maximum density
PRO Series 31/25
- 600 calories per cup
- 31% protein, 25% fat
- Nutrient Density Rating 10/10
$188.99 $209.99 48 lb (3 × 16 lb) · Subscribe & Save 10%
STRAIGHT ANSWERS
- Can I switch straight over?
- Go gradually. Over about 7 days, mix a little more Bully Max into the old food each day until the bowl is all Bully Max. Because 30/20 is denser (535 calories a cup), feed by calories, not by the old scoop: a 50 lb dog needs about 2.1 cups a day.
- Is Purina Pro Plan 30/20 a fair comparison?
- Yes. It is Purina’s 30% protein, 20% fat formula and the closest match on the Bully Max brand comparison: 484 calories a cup to Bully Max 30/20’s 535, 2.4 cups a day to 2.1, and 25 days per 15 lb bag to 28. The comparison lists Purina’s formula as a plant-based diet and Bully Max 30/20 as meat-based.
- Is 30/20 enough, or should I go PRO?
- Most dogs do well on 30/20 Chicken. PRO Series 31/25 (600 calories a cup, 31% protein, 25% fat) is for dogs in heavy training, hard keepers, or anyone who wants the densest formula; that is 116 more calories a cup than Purina’s 30/20.
- Where do the cost per meal numbers come from?
- The Purina figure is the one on the Bully Max brand comparison, recorded October 7, 2026. The Bully Max figure is the 15 lb 30/20 Chicken price on shop.bullymax.com ($55.97 one-time, $50.37 with Subscribe & Save) divided by 56 meals: about $1.00 a meal, or $0.90 on subscription. Prices change, so check both before you buy. Cost footnote.
- How does Subscribe & Save work?
- 10% off every delivery, on your schedule. Skip, pause or cancel anytime from your account. Orders over $100 ship free.
30/20 VS 30/20.
Same protein and fat on the label. 51 more calories a cup, 3 more days a bag, meat-based, made in the USA with zero recalls since 2009.
40 lb bag: $116.99 with Subscribe & Save 10% $129.99 · Free shipping over $35 on Subscribe & Save ($100 one-time)
- Data. Calories per cup, days and meals per 15 lb bag, and protein source from the Bully Max brand comparison at shop.bullymax.com/pages/product-comparison, based on the formulas reviewed at the time of comparison (fetched October 7, 2026), for a 50 lb dog with a typical activity level (about 1,145 calories a day, 2 meals a day). Cups per day = 1,145 ÷ calories per cup, rounded. Your dog’s needs may vary; follow the feeding guide on the bag and ask your veterinarian about your dog’s diet.
- Cost per meal. Purina cost per meal is taken from the Bully Max brand comparison at shop.bullymax.com/pages/product-comparison as recorded on October 7, 2026, based on prices at the time of comparison. Bully Max cost per meal = the 15 lb 30/20 Chicken price on shop.bullymax.com on October 11, 2026 ($55.97 one-time; $50.37 with Subscribe & Save, about $0.90 a meal) ÷ 56 meals (2 meals a day for 28 days). Prices change; check current prices before you buy.
- Trademarks. All trademarks belong to their respective owners, who are not affiliated with Bully Max.
More from Bully Max
Guides by breed and goal, all on the same 30/20, 25/11, 24/14 and PRO 31/25 formulas.