Best seller
30/20 High Protein Chicken
- 535 calories per cup
- 30% protein, 20% fat, meat-based
- No corn, wheat or soy · no by-products
$116.99 $129.99 40 lb · Subscribe & Save 10%
Head-to-head · Bully Max 30/20 Chicken vs Purina Pro Plan Complete Essentials Chicken & Rice Dog Food
BULLY MAX 30/20 VS PURINA PRO PLAN
535 calories a cup against 382. For a 50 lb dog that is 2.1 cups a day instead of 3.0, a 15 lb bag that lasts 28 days instead of 20, and about $1.00 a meal instead of $1.27. *
- 30% protein, 20% fat, 535 calories per cup
- Meat-based · no by-products · no corn, wheat or soy
- Made in the USA · zero recalls since 2009
Bully Max vs Purina Pro Plan, on the same 50 lb dog: Bully Max 30/20 High Protein Chicken is 535 calories per cup, so the comparison below is about cups per day, days per bag and cost per meal.
40 lb bag: $116.99 with Subscribe & Save 10% $129.99 · Free shipping over $35 on Subscribe & Save ($100 one-time)
Bully Max 30/20 High Protein Chicken
- 535cal / cup
- 2.1cups / day
- 28days / 15 lb
Purina Pro Plan Complete Essentials Chicken & Rice
- 382cal / cup
- 3.0cups / day
- 20days / 15 lb
The numbers
SIDE BY SIDE: 30/20 VS COMPLETE ESSENTIALS
Pro Plan Complete Essentials Chicken & Rice is the Purina formula on the Bully Max brand comparison. Purina’s own 30/20 is compared on its own page. Same dog, same day, same bag size.
| Measure | |  |
|---|---|---|
| Calories per cup | 535 | 382 |
| Cups per day (50 lb dog) | 2.1 | 3.0 |
| Days per 15 lb bag | 28 | 20 |
| Meals per 15 lb bag | 56 | 40 |
| Protein source | Meat-based | Plant-based diet |
| Nutrient Density Rating † | 9 / 10 | 5 / 10 |
| Cost per meal ‡ | $1.00 | $1.27 |
Orange = the better number for a 50 lb dog eating about 1,145 calories a day. Data sources and method · Nutrient Density Rating method
- +8Days per 15 lb bag (28 vs 20)
- +153Calories per cup (535 vs 382)
- 2.1Cups a day for a 50 lb dog, not 3.0
- 0Recalls since 2009
50 lb dog, about 1,145 calories a day. Source and method
Switchers, in their words
FROM PURINA TO BULLY MAX
“I will say he loves this food compared to purina”
“I love bully Max. Switched from PurinaOne. I'd say it's been a month and I can already see the difference. Just an all around better product.”
Both reviews are on shop.bullymax.com, word for word, from verified buyers who fed a Purina food before Bully Max. Crystal feeds 24/14 Puppy; Austin switched from Purina ONE.
Calories per 8 oz cup, drawn to scale. Source
Feed less. Deliver more.
8 MORE DAYS FROM EVERY BAG
A 50 lb dog eating about 1,145 calories a day gets through a 15 lb bag of Complete Essentials in 20 days. The same bag of Bully Max 30/20 lasts 28. Over a year, that is roughly 13 bags instead of 18.
- 2.1 cups a day, not 3.0
- 56 meals per 15 lb bag, not 40
- Purina Pro Plan 30/20: 484 calories a cup, 2.4 cups a day, 25 days per bag
Verified buyers
RESULTS OWNERS CAN SEE
50,000+ 5-star reviews · Rated 5/5 by DogFoodAdvisor.com
Verified buyers on shop.bullymax.com, word for word.
30/20 High Protein Chicken
“My 1 year old has a nice build. Been using this since he's been 6 months.”
30/20 High Protein Chicken
“My 6 month Brazil pit monster Ghost loves this product”
30/20 High Protein Beef
“Great food, our Staffordshire Bull Terrier is looking really good on it.”
30/20 High Protein Beef
“It's everything the product says my dog loves and it's worth every penny .”
24/14 High Protein & Growth Puppy Food
“My dog loves the new food and she’s getting so big”
30/20 High Protein
“I made the switch from Taste of the Wild and have no regrets. I am very happy with the High Preformance dog food.”
Make the switch
TWO SIZES. ONE FORMULA.
Subscribe & Save takes 10% off every delivery: skip, pause or cancel anytime. Free shipping over $35 on Subscribe & Save ($100 one-time).
Start smaller
30/20 High Protein Chicken
- Same 535-calorie formula
- About 28 days for a 50 lb dog
- TruMune® postbiotic
$50.37 $55.97 15 lb · Subscribe & Save 10%
STRAIGHT ANSWERS
- Can I switch straight over?
- Go gradually. Over about 7 days, mix a little more Bully Max into the old food each day until the bowl is all Bully Max. Because 30/20 is denser (535 calories a cup), feed by calories, not by the old scoop: a 50 lb dog needs about 2.1 cups a day.
- Which Purina formula is this compared with?
- Purina Pro Plan Complete Essentials Chicken & Rice, at 382 calories a cup and listed on the comparison as a plant-based diet. Purina also makes a 30/20 (Pro Plan Sport): 484 calories a cup, about 2.4 cups a day for a 50 lb dog and 25 days per 15 lb bag. See 30/20 vs 30/20.
- Where do the cost per meal numbers come from?
- The Purina figure is the one on the Bully Max brand comparison, recorded October 7, 2026. The Bully Max figure is the 15 lb 30/20 Chicken price on shop.bullymax.com ($55.97 one-time, $50.37 with Subscribe & Save) divided by 56 meals: about $1.00 a meal, or $0.90 on subscription. Prices change, so check both before you buy. Cost footnote.
- What is the Nutrient Density Rating?
- Bully Max’s own 1–10 scale, based on calories per cup and whether a formula’s protein is meat-based. Plant-protein and lower-calorie formulas score lower. It is not an independent or third-party rating. Method.
- How does Subscribe & Save work?
- 10% off every delivery, on your schedule. Skip, pause or cancel anytime from your account. Orders over $100 ship free.
FEED LESS. DELIVER MORE.
535 calories a cup, meat-based, made in the USA with zero recalls since 2009, at about $1.00 a meal. 8 more days from every 15 lb bag.
40 lb bag: $116.99 with Subscribe & Save 10% $129.99 · Free shipping over $35 on Subscribe & Save ($100 one-time)
- Data. Calories per cup, days and meals per 15 lb bag, and protein source from the Bully Max brand comparison at shop.bullymax.com/pages/product-comparison, based on the formulas reviewed at the time of comparison (fetched October 7, 2026), for a 50 lb dog with a typical activity level (about 1,145 calories a day, 2 meals a day). Cups per day = 1,145 ÷ calories per cup, rounded. Your dog’s needs may vary; follow the feeding guide on the bag and ask your veterinarian about your dog’s diet.
- Nutrient Density Rating. Bully Max’s own 1–10 scale based on calories per cup and whether a formula’s protein is meat-based; plant-protein and lower-calorie formulas score lower. Brands are scored as a whole, based on the formulas reviewed at the time of comparison. It is not an independent or third-party rating.
- Cost per meal. Purina cost per meal is taken from the Bully Max brand comparison at shop.bullymax.com/pages/product-comparison as recorded on October 7, 2026, based on prices at the time of comparison. Bully Max cost per meal = the 15 lb 30/20 Chicken price on shop.bullymax.com on October 11, 2026 ($55.97 one-time; $50.37 with Subscribe & Save, about $0.90 a meal) ÷ 56 meals (2 meals a day for 28 days). Prices change; check current prices before you buy.
- Trademarks. All trademarks belong to their respective owners, who are not affiliated with Bully Max.
More from Bully Max
Guides by breed and goal, all on the same 30/20, 25/11, 24/14 and PRO 31/25 formulas.